Service · Paid Search
A Google Ads agency that reaches homeowners actively searching for your services, Search Ads, Local Services Ads, and YouTube, managed end-to-end by people who understand the contractor business.
What’s included
Keyword research across your service area (typically 200–400 candidate keywords reviewed, 80–150 selected for launch). Campaign architecture built around buyer intent: emergency, comparison, brand-defensive. Conversion tracking and GA4 mapping wired before launch. Starting negative keyword library of 1,500+ contractor-specific terms, expanded weekly.
High-intent keywords like ‘emergency furnace repair’ or ‘water heater installation near me.’ Typically 4–6 campaigns and 8–12 ad groups at launch. Responsive Search Ads with 12–15 headline variations and 4 descriptions per ad group, refreshed every 30 days based on what is converting.
Profile setup, services and photo tuning, and Google Guaranteed verification guidance. Weekly review of inbound LSA leads to dispute spam and out-of-area calls (industry data shows 15–25% of LSAs are dispute-eligible). Response-time monitoring to protect your message rate score, which directly affects how often Google shows you.
CallScaler for smaller operators (around $50/month all-in) or CallRail and WhatConverts for multi-channel accounts ($45–$159/month based on volume). Dynamic number insertion on landing pages, GA4 conversion import, call recording for lead-quality review. You see exactly which keyword and ad drove every call.
Every 7 days: search term review, negative keyword additions, bid adjustments by device and geography, ad copy pause and expand decisions. Most agencies touch retainer accounts once a month. That is how budget gets wasted on ‘cheap HVAC service’ type queries you never wanted to bid on.
A 2–3 page plain English summary: what we ran, what changed, what we tested, what is coming next month. Plus a live Looker Studio dashboard you can check any day showing leads, cost per lead, and which campaigns are driving them. No vanity metrics, no slides, no jargon.
Scope boundary
We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.
Honest note: In highly competitive markets, smaller budgets may require tighter geographic targeting and narrower service focus to stay cost-efficient. If your monthly ad budget is under $1,500, Google Ads alone may not be the right channel, we’ll tell you on the call.
Honest fit check
How we’ll work together
Days 1–3
Full review of existing Google Ads account if you have one, or competitive analysis if starting fresh.
Days 4–7
Campaign structure, keyword research, ad copy, tracking setup, landing page audit.
Weeks 2–4
Campaigns go live. Initial 14–21 day learning phase. Daily monitoring, frequent adjustments.
Month 2+
Weekly optimization cycles. Scale what’s working, kill what isn’t, expand geographically once cost-per-lead targets hit.
Pricing for this service
$1,500/month base management fee. Ad spend paid directly to Google (we charge no markup). Most clients spend $1,500–$8,000/mo on ads depending on service area size and competition.
A representative result
HVAC contractor · Mid-size US metro
Twelve-truck HVAC business was spending $8,400/month on Google Ads with no clear sense of return. We rebuilt the campaign structure around their highest-margin services, tightened geographic targeting to their 40-mile service area, and set up call tracking on every lead. Within 90 days: cost per qualified lead dropped from $94 to $38, monthly inquiries doubled.
Representative of typical engagements. Individual results vary based on service area, competition, and budget.
Cost per Lead
60% lower
Monthly Leads
2x volume
Common questions
Question not covered here? Send us a note, we’ll answer it directly.
Ask us anythingMost of our HVAC, plumbing, and roofing clients spend $1,500–$5,000/month on ad spend, plus $1,500/mo management. Smaller-market electricians and landscapers often do well at $800–$2,000/month ad spend. We’ll recommend a starting budget based on your service area and competition during the discovery call.
Google’s automated campaigns optimize for clicks and broad reach. We optimize for qualified leads and revenue. For most home service businesses, manually-structured campaigns with strict keyword controls outperform Smart campaigns by 40–60% on cost per qualified lead.
No. You pay Google directly for ad spend through your own credit card on your own Google Ads account. We never touch the ad budget. You see every dollar going to Google, separate from our management fee.
You do. The account is set up in your name, on your billing, on your domain. If we ever part ways, the account, the historical data, and any optimized landing pages stay with you.
You can have inquiries within the first week of launch. But meaningful optimization takes 30–60 days as we accumulate enough click and conversion data to make data-driven adjustments. Expect a 90-day window to know whether the campaigns are hitting your cost-per-lead targets reliably.
We'll tell you on the discovery call. Some contractors are better served by Local SEO + Facebook than by Google Ads. We don't take on clients we can't help, that's not good for you or for our reputation.
Ready to start?
A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.
No pitch. No pressure. Just a real conversation about your business.
