About us
Nexacraft Agency is a US LLC delivering specialized digital marketing for HVAC, plumbing, roofing, and other home service businesses. We’re intentionally small, deeply specialized, and built for long-term contractor relationships, not high-churn agency volume.
16
Years operating
6,500+
Campaigns delivered
1M+
Ads published
200+
US cities served
150+
Third-party reviews
Our story
Nexacraft Agency started in 2009 as a one-person operation helping local US service businesses get visibility on Craigslist, back when Craigslist was still the dominant lead source for tradespeople in most US metros. The first clients were small HVAC and plumbing operations who needed help getting their ads in front of more homeowners.
Over the next decade, the work expanded. Craigslist gave way to Google Ads. Google Ads grew alongside Local Services Ads. Facebook became a viable channel. SEO matured into something agencies could actually execute predictably. Through every platform shift, the core work stayed the same: help US home service contractors get more inquiries from real homeowners, at sustainable cost per lead, in the markets they actually serve.
By 2018, we’d delivered more than 1,000 campaigns. By 2024, we’d formed Nexacraft Agency LLC in Montana to consolidate everything under a single US legal entity. Today, we’re a small, specialized team focused entirely on home service contractor marketing, HVAC, plumbing, roofing, electrical, landscaping, pest control, pool service, water damage restoration, and garage doors.
Most of our growth has come through referrals and through reviews on third-party freelance marketplaces, 153 reviews on Freelancer (4.9/5, 95% repeat client rate) and 76 completed jobs on Upwork over more than a decade. We’ve never chased agency-scale volume because the contractor business doesn’t reward generalists. Sixteen years in, we’re confident that’s the right tradeoff.
Sixteen years, in order
What we believe
We market for US home service contractors. That’s it. We don’t take SaaS clients, we don’t do e-commerce, we don’t market to other industries we don’t deeply understand. Specialization compounds. After 16 years of running contractor campaigns, we know what works in this vertical, and what doesn’t.
You always know what we’re doing, what it costs, and what it’s delivering. Ad spend goes directly from you to Google or Meta. We never touch the budget. Reports are written in plain English. If something isn’t working, we tell you. If we don’t know the answer to something, we tell you that too.
Every engagement is month-to-month. If we’re not delivering, you leave. That puts the pressure on us to perform every month, not lock you in and coast. Our retention rate after 16 years of this model is something we’re genuinely proud of.
We don’t guarantee specific lead counts. Anyone who does is lying, marketing has too many variables (your service area, competition, season, your sales process) to guarantee outcomes. What we guarantee is execution: the work gets done, the reporting is honest, the optimization is constant.
Right fit
Not every contractor is a good fit for what we do, and not every agency is the right fit for every contractor. Here’s how we think about it.
The team
Nexacraft Agency is operated by a small team focused on contractor lead generation, paid advertising, local SEO, and classified advertising systems for home service businesses.
We operate as a lean remote team supported by specialized contractors and collaborators when needed. Across paid search, paid social, local SEO, and classified advertising, we’ve built playbooks tuned specifically for home service contractors, with marketing experience dating back to 2009.
Company details
Ready to start?
A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.
No pitch. No pressure. Just a real conversation about your business.
