Service · Advisory

Marketing strategy & consulting for your business.

Choose a practical direction for your marketing. We review your business, audience and current activity to recommend a channel mix, budget priorities and a plan your team can use.

$1,200 one-time engagement (single-location)

Schedule a Strategy Call See full pricing
  • Business goals before channel choices
  • A written action plan
  • A separate paid advisory engagement
  • Implementation is optional

What’s included

What this service can cover.

  • Business discovery

    A 90-minute discovery session reviews your offer, customers, market, economics and current activity. A short questionnaire helps identify the information needed; only relevant business data is requested.

  • Competitor & market research

    Review 3–5 relevant competitors, public pages and available advertising/search research. Third-party tools provide estimates and partial observations, not exact access to a competitor’s spend, accounts or results.

  • Current marketing review

    Review the accounts, pages and tracking you authorize us to access. Identify specific gaps and priorities using the evidence available, distinguishing confirmed issues from assumptions.

  • Channel & budget recommendations

    Recommend a suitable starting mix, spending priorities and review points. The plan explains assumptions and risks; it does not impose a universal budget split or promise a date for commercial results.

  • Written roadmap

    Provide a 12-month direction with near-term actions, dependencies and decision points. Later actions depend on what the team learns, rather than assuming spend or revenue will increase on schedule.

  • Debrief & follow-up

    Deliver the strategy document and a 60-minute debrief within the typical 2–3-week project window after discovery and required information. One follow-up call takes place about two weeks after the debrief; it is included and may fall outside that delivery window.

Scope boundary

What’s NOT included.

We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.

  • Implementation, campaign builds or website development
  • Advertising spend or provider subscriptions
  • Ongoing advisory beyond the included follow-up
  • Proprietary research outside the stated review
  • Legal, financial or personnel advice
  • Guaranteed revenue, savings or marketing results

A strategy is useful when someone can act on it. We identify the owner of each priority and the information needed for a decision. You may implement the plan internally, use another provider or discuss a separate engagement with us.

Honest fit check

Is this the right service for your business?

Good fit if…

  • A business deciding where to invest its marketing effort
  • An owner or in-house team seeking a structured second opinion
  • A team willing to share relevant information and assess assumptions
  • A business planning a launch, change of direction or expansion

Probably not if…

  • You need execution included in the advisory fee
  • You need a free introductory call rather than a paid review
  • You cannot provide the information needed to make recommendations

Ready to start?

Let’s talk about whether this is the right fit.

A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.

Schedule a Strategy Call See pricing

No pitch. No pressure. Just a real conversation about your business.

How we’ll work together

The steps from brief to review.

  1. Week 1

    Discovery & access

    Complete the session and collect the agreed information through suitable access or transfer methods.

  2. Weeks 1–2

    Research & analysis

    Review the market, current activity and options; document assumptions and priorities.

  3. Weeks 2–3

    Document & debrief

    Deliver the written plan and 60-minute debrief. Resolve feedback within the project’s review points.

  4. About 2 weeks later

    Included follow-up

    Review initial implementation questions in one follow-up call. Further advice is a separate optional service.

Pricing for this service

Transparent, published pricing.

$1,200 one-time engagement (single-location)

$1,200 one-time for one location; $2,000 for a confirmed multi-location scope. The document and debrief typically take 2–3 weeks after discovery and required information, with one follow-up about two weeks later. Optional $400/month advisory has a defined call and review allowance.

See full pricing Schedule a call

The work in practice

Turn competing ideas into a usable plan.

A business is considering several channels but has no clear order of priorities. We review the offer, customer journey, available evidence and team capacity before recommending where to start.

01

Priorities

Identify the first useful actions and their owners.

02

Assumptions

Explain the budget, evidence and dependencies.

03

Decisions

Define when to review, continue or change direction.

A planning example showing the work involved, not a reported client result.

Common questions

Answers to common service questions.

Question not covered here? Send us a note, we’ll answer it directly.

Ask us anything
Why choose strategy rather than campaign management?

Choose strategy when you need a documented direction before committing to execution, or when an existing team needs a second opinion. Managed services are more suitable when you want ongoing delivery of a defined plan.

Do I have to hire you to implement it?

No. You receive the written strategy and can act on it internally or with another provider. Any implementation by Nexacraft is a separate decision and agreement.

How is this different from an introductory call?

An introductory call checks fit and next steps. This is a paid engagement with discovery, research, a written plan, debrief and follow-up. You pay for those deliverables whether or not you buy another service.

What information do you need?

We request relevant account access, customer and service context, goals, current spending and useful commercial assumptions. Read-only access is used where sufficient. Sensitive records are shared only through an agreed suitable method.

How long does it take?

The strategy document and debrief typically take 2–3 weeks after discovery and receipt of required information. The included follow-up is about two weeks after the debrief. The schedule is confirmed before work begins.

What does the engagement cost?

The single-location engagement is $1,200 one-time. Multi-location work is $2,000 for the location list confirmed in the proposal. Optional advisory is $400 per month with its call and review allowance defined before enrollment. Implementation and provider costs are separate.