Service · Paid Search

Google Ads management built around your customers.

Reach people actively searching for what your business offers. We manage Search Ads, Local Services Ads where eligible, and YouTube campaigns around your audience, market and agreed goals.

Starting at $1,500/month + ad spend

Schedule a Strategy Call See full pricing
  • Campaigns built around your customers
  • Client-owned advertising accounts
  • Weekly campaign reviews
  • Monthly service; 30 days’ cancellation notice

What’s included

What this service can cover.

  • Research & campaign plan

    Review your offer, customers, search demand and competition. The plan identifies the campaigns, geography, budget and conversion actions to launch, with negative keywords chosen for your business.

  • Search campaign setup

    Build campaigns and ad groups around relevant searches, write responsive search ads and connect each offer to a suitable page. Campaign and creative allowances are confirmed in the work plan.

  • Local Services Ads, where eligible

    Review the business’s eligibility, profile information and required screening. Where included, help with setup and lead-quality review. Google controls verification, account approval and credits.

  • Conversion measurement

    Configure supported form, call or booking measurements and check them before launch. Attribution is limited by consent, provider rules and available data. Call tracking, recording and related provider costs are identified separately.

  • Weekly optimization

    Review search terms, spend, bids, locations and ad performance each week. Changes follow the evidence available; increasing the budget depends on inquiry quality and your ability to serve customers.

  • Monthly reporting

    Receive a written report covering spend, measured actions, qualified inquiries where recorded, completed work and next priorities. Any dashboard and its data sources are identified in the work plan.

Scope boundary

What’s NOT included.

We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.

  • Advertising spend, paid directly to Google
  • New websites or landing-page builds
  • Microsoft Ads and other advertising platforms
  • YouTube, display or other campaign types outside the selected plan
  • Separate call-tracking, analytics or software subscriptions
  • Sales handling and guaranteed lead or revenue outcomes

A viable test needs a clear offer, suitable pages, reliable measurement and a separate advertising budget. We assess these together rather than applying one budget or revenue threshold to every business.

Honest fit check

Is this the right service for your business?

Good fit if…

  • A business with a clear offer and customers searching for it
  • A team able to respond to inquiries or fulfil the advertised action
  • A separate test budget and access to the required accounts
  • An owner who wants to assess inquiry quality as well as volume

Probably not if…

  • You need guaranteed sales, lead counts or a fixed cost per lead
  • Your offer, website or account is not ready for advertising
  • You need another channel or a wider project than this plan covers

Ready to start?

Let’s talk about whether this is the right fit.

A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.

Schedule a Strategy Call See pricing

No pitch. No pressure. Just a real conversation about your business.

How we’ll work together

The steps from brief to review.

  1. Week 1

    Review & plan

    Review the account, offer, pages and tracking. Confirm the launch scope and prerequisites.

  2. After approval

    Build & check

    Prepare campaigns and ads, verify supported measurements and obtain approval.

  3. After platform review

    Launch & monitor

    Launch when the account and assets are ready. Monitor delivery and address setup issues.

  4. Ongoing

    Review & refine

    Review campaigns weekly and report monthly. Test changes using sufficient relevant data.

Pricing for this service

Transparent, published pricing.

Starting at $1,500/month + ad spend

$1,500/month management fee. Advertising spend is paid directly to Google. Separate tracking or software costs are identified before payment.

See full pricing Schedule a call

The work in practice

Connect a search to a useful next step.

A business offers several services, but its ads and pages treat them as one. The starting task is to understand which searches match each offer and what a useful inquiry looks like.

01

Intent

Separate the services and relevant search terms.

02

Experience

Match the ad, page and contact action.

03

Review

Assess recorded inquiries, costs and follow-through.

A planning example showing the work involved, not a reported client result.

Common questions

Answers to common service questions.

Question not covered here? Send us a note, we’ll answer it directly.

Ask us anything
How much should I budget for Google Ads?

The management fee starts at $1,500 per month. Advertising spend is separate and paid directly to Google. We recommend a test budget using your market, expected click costs, offer and customer value; there is no single suitable budget for every business.

How is this different from a Smart campaign?

Smart campaigns and other automated options can target actions such as calls and website visits. Our service adds research, account structure, creative, measurement review and ongoing management. We choose suitable controls and automation for the account rather than claiming one campaign type always performs better.

Do you mark up the advertising spend?

No. You pay Google directly through your own account. Our management fee and any separate tracking or software costs are shown separately.

Who owns the advertising account?

Your business owns its advertising account and data. We work through authorized access. Handover and any separately built pages are covered by the project agreement.

How long until I can judge performance?

Campaign delivery can begin after setup, approval and platform review. Meaningful evaluation depends on budget, conversion volume, buying cycle and measurement quality. We agree review points without promising a fixed date for leads or profitability.

Can a new business use this service?

Yes, if its offer, account, pages, budget and follow-up are ready. We assess paid advertising, organic visibility and other options around that business rather than recommending one channel solely because it is new.