Audience & campaign plan
Review your offer, customers, locations and available account options. Select campaign objectives and audience approaches suited to the business, including any special-category restrictions.
Service · Paid Social
Facebook & Instagram Ads for your next customer.
Reach the people your business wants to serve with paid social campaigns built around your offer, market and next customer action.
- Audience and offer planning
- Client-owned Meta accounts
- Weekly campaign reviews
- Monthly service; 30 days’ cancellation notice
What’s included
What this service can cover.
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Ad copy & creative variations
Prepare the copy and agreed image, carousel or simple video variations using approved assets. The work plan states the number of initial variations and refreshes. Original filming, photography and extensive production are separate.
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Measurement setup
Check supported conversion events, the Meta Pixel and Conversions API where appropriate. Implementation depends on your platform, permissions and privacy requirements; it does not recover every unobservable customer action.
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Lead forms & destinations
Configure agreed native lead forms or website destinations. Ask for the information needed to assess the inquiry and test the supported notification route. Custom CRM connections are separately scoped.
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Audience & creative testing
Compare suitable messages, creative and audience options using the data available. Retargeting or customer lists are used only where permissions, audience size and platform rules support them.
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Weekly review & monthly report
Review delivery, spend, creative fatigue and measured inquiry quality weekly. The monthly report explains completed work, results and next tests without treating a low-cost form fill as a sale.
Scope boundary
What’s NOT included.
We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.
- Advertising spend, paid directly to Meta
- Organic social posting or community management
- Original photography, filming or extensive video production
- New websites or landing-page builds
- Custom CRM integrations and unsupported platforms
- Guaranteed inquiry volumes, sales or acquisition costs
Effective follow-up matters alongside campaign performance. We review your offer, approved assets and response process before launch; a cheaper inquiry is useful only when it is relevant to your business.
Honest fit check
Is this the right service for your business?
Good fit if…
- A business with an offer that can be explained visually
- Access to approved photos, brand assets or suitable creative
- A team able to assess and respond to inquiries
- A separate media budget and a clear campaign objective
Probably not if…
- You need a guaranteed volume of qualified leads or sales
- You cannot supply or approve suitable content
- Your audience, account or offer does not fit the available platform options
Ready to start?
Let’s talk about whether this is the right fit.
A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.
No pitch. No pressure. Just a real conversation about your business.
How we’ll work together
The steps from brief to review.
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Week 1
Discovery & audit
Review accounts, audiences, existing assets, the offer and customer journey.
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After approval
Prepare the campaign
Build approved ads, destinations and supported measurement. Check privacy and account prerequisites.
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After platform review
Launch & observe
Monitor delivery and early inquiry quality. Learning time varies with events, budget and account conditions.
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Ongoing
Test & refine
Review campaigns weekly and report monthly. Adjust creative, audiences or budget when evidence supports a change.
Pricing for this service
Transparent, published pricing.
$1,200/month management fee. Advertising spend is paid directly to Meta. The plan states the creative allowance and any separate provider costs.
The work in practice
Introduce the offer. Make the response easy.
A business has useful project photos and a new offer, but no consistent campaign message. We start with the audience, the offer and the action a prospective customer should take.
Message
Explain the offer with approved creative.
Response
Use a suitable form or destination.
Quality
Review inquiries alongside the team’s feedback.
A planning example showing the work involved, not a reported client result.
Common questions
Answers to common service questions.
Question not covered here? Send us a note, we’ll answer it directly.
Ask us anythingHow do Meta campaigns differ from search advertising?
Search can reach people expressing an immediate query. Facebook and Instagram can introduce an offer through relevant creative while people browse. The right mix depends on your audience and buying journey; running both is not a requirement.
How much advertising spend is needed?
The management fee starts at $1,200 per month, with media spend paid separately to Meta. We recommend a test budget after reviewing the objective, audience, offer and available assets.
Do I need photos and video?
You need suitable approved assets. We help plan messages and the creative variations included in the package. Original photography, filming, stock licenses or extensive production are identified separately when needed.
Who owns the account and campaign data?
Your business owns its Meta accounts and data. We use authorized business access. Permissions, customer lists and connected tools are reviewed before use.
Is this different from boosting a post?
Boosting can be useful for a simple promotion. Ads Manager provides a wider campaign workflow for objectives, creative, audiences and reporting. We select the route that fits the goal rather than assuming every boost is ineffective.
Can tracking capture every customer action?
No. Consent choices, privacy controls and provider methods limit attribution. Supported server-side events may improve measurement, but they do not remove those limits or justify using customer data without permission.