For US Home Service Contractors

More customers. More jobs. Less guessing.

Nexacraft Agency is a home services marketing agency built for US contractors. We do specialized digital marketing for contractors in HVAC, plumbing, roofing, electrical, and other home service trades, run your campaigns, track every dollar, and bring customers to your door, transparently, every month.

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  • Month-to-month services
  • Transparent pricing
  • No long-term contracts
  • Built for home service businesses

Channels we manage for our clients

  • Google Ads
  • Meta Business
  • Local Services
  • Microsoft Ads
  • Yelp Ads
  • Craigslist

By the numbers

A track record built over 16 years.

  • 16years

    Marketing experience dating back to 2009

  • 6,500+

    Campaigns delivered across our operating history

  • 1M+

    Classified & paid ads published across US markets

  • 200+

    US cities where we’ve run active campaigns

The contractor's marketing problem

You're great at the job. The marketing is the part that breaks.

You hire an agency. They promise leads. Six months later, you’ve spent $20,000 and you’re not sure where any of it went. Or you run your own Google Ads, but you’re guessing at keywords and your cost per click keeps climbing. Or you rely on HomeAdvisor and Angi, paying for the same homeowner who’s also been sent to three other contractors.

Marketing for home service businesses is a specific game. Generic agencies don’t understand it. Generic tools don’t optimize for it. And generic advice from YouTube doesn’t account for your service area, your pricing, or your competition.

Most contractor marketing problems aren’t caused by effort. They’re caused by wasted spend, weak tracking, and inconsistent lead flow, exactly the things a specialized partner is supposed to fix.

Example scenario

A typical 90-day engagement with a home service contractor.

HVAC contractor · Mid-size US metro

From inconsistent leads to a predictable pipeline.

A 12-truck HVAC business came to us spending $8,400 a month on Google Ads with no clear sense of return. We rebuilt the campaign structure around their highest-margin services, tightened geographic targeting to their 40-mile service area, and set up call tracking on every lead.

Within 90 days: cost per qualified lead dropped from $94 to $38, monthly inquiries doubled, and the owner stopped wondering whether the ads were working.

Illustrative example based on typical 90-day engagement patterns we see with home service contractors. Individual results vary by service area, competition, and budget.

Cost per Lead

$94 $38

60% lower

Monthly Leads

~70 142

2x volume

Ad Spend Efficiency

2.4x

Better return on same budget

What we do

Six services. One focus.

We don’t do social media management, branding, video production, or anything else outside customer acquisition for home service businesses. Specialization is how we deliver results.

Why Nexacraft

Four things we do differently.

  • We only work with home service contractors.

    Every campaign we've run, every keyword we've tested, every landing page we've built is for one type of business. That focus is why our work outperforms generalist agencies.

  • Transparent pricing and reporting.

    You see exactly what we charge, exactly what your ad spend is, and exactly what the campaigns delivered every month. No markup on ad spend. No vague reports.

  • No long-term contracts.

    Month-to-month engagements. Cancel any time with 15 days notice. We earn the next month by performing in this one.

  • Real US-based account management.

    Direct access to the team running your campaigns. Real phone, real email, real responses, not a ticketing system.

Our coverage

Built to serve home service contractors across the United States.

We’re not a regional shop. Our team has run customer acquisition campaigns in every US state across the four marketing channels that actually move the needle for home service businesses.

Read about how we work

US states with active or past campaigns

50 / 50

Home service industries we specialize in

9 / 9

Years of US small business marketing experience

16 years

Channel coverage (paid search, paid social, SEO, classifieds)

5 channels

Industries we serve

Home service businesses across the United States.

Nine trades. One playbook tuned for each. We know the seasonal patterns, the average margins, and the buying behavior of homeowners across these categories.

How we work

Four steps from first call to first customer.

  1. Day 1

    Discovery call

    A 30-minute conversation about your business, service area, current marketing, and goals. No pitch. We listen first.

  2. Week 1

    Strategy & setup

    We build the campaign plan, set up tracking, write the ad copy, and configure everything. Typically 5–7 business days.

  3. Week 2+

    Launch & optimization

    Campaigns go live. We monitor daily, test variations, and adjust based on what's working.

  4. Ongoing

    Monthly reporting

    A clear report at the end of every month. What ran, what it cost, what it delivered, what we’re changing next month.

How we’re different

Nexacraft vs. a typical agency.

Nexacraft
Typical Agency
Specialization
Home service contractors only
Generalist, any industry
Contract terms
Month-to-month, cancel anytime
6–12 month lock-in
Ad spend markup
0%, you pay platforms direct
15–20% hidden markup
Monthly reporting
Plain-English report, real metrics
Dashboard access, no context
Account management
Direct line to the team running campaigns
Junior account exec / ticketing system
Pricing
Published tiers on this site
“Custom quote” gatekeeping

Honest expectations

What we won’t promise.

Most agencies sell certainty they can’t deliver. We’d rather lose the sale than lose your trust. Here’s what we tell every contractor before they sign anything.

  • We won’t promise overnight results.

    Most campaigns take 60–90 days before performance stabilizes. The first month is data collection and optimization. Anyone telling you they’ll cut your CPL in half by week two is either lying or about to burn your budget.

  • We won’t guarantee specific lead counts.

    We control campaign quality. We don’t control your competition, your service area population, seasonal demand, or your own sales process. Any agency “guaranteeing” 50 leads per month is moving the goalposts on what counts as a lead.

  • We won’t pretend every channel works.

    Not every contractor needs Google Ads. Not every market supports Facebook lead-gen. Some businesses are better served by Local SEO alone, or even just classified ads. If a channel won’t move the needle for your situation, we’ll tell you, even if it’s on our service menu.

This is the conversation every reputable agency has with prospects in private. We just put it on the homepage.

What clients say

Real reviews from contractors and small business owners.

Pulled from 16 years of working with US small businesses. We’ll point you to verified third-party reviews on Upwork and Freelancer on request.

  • We were spending money on Google Ads without really knowing what was working. Adil’s team rebuilt our campaigns, set up call tracking, and we have a clear picture now. Cost per lead dropped within the first 60 days.

    Mike R.

    HVAC Contractor, Texas

  • I had tried two other agencies before. Both locked me into a year contract and disappeared after the first month. Nexacraft is month-to-month and they actually respond. Refreshing.

    Jennifer S.

    Plumbing Business Owner, Ohio

  • What I appreciate most is the transparency. I see exactly what we’re spending on ads and exactly what they’re charging me. No markup games, no “trust us” reports.

    David K.

    Roofing Company, Florida

The Nexacraft Agency team
  • M Faizan Head of Performance & Tracking
  • Adil Zafar Founder & Lead Strategist
  • M Adnan Director of Operations

Meet the team

Built on years of hands-on contractor marketing experience.

Nexacraft Agency is operated by a small team focused on contractor lead generation, paid advertising, local SEO, and classified advertising systems for home service businesses.

We operate as a lean remote team supported by specialized contractors and collaborators when needed. No bloated agency overhead, no junior account managers learning on your budget, just direct work by people who do this every day.

  • Specialization. One buyer profile, deep expertise
  • Transparency. Clear pricing, clear reporting
  • Results. Measured every month, against your goals

“Most contractors don’t need complicated marketing systems. They need reliable lead flow, clear reporting, honest communication, and campaigns that make financial sense for their market and budget. That’s how we approach every engagement.”

— Adil Zafar Founder & Lead Strategist

Learn more about the team

Common questions

Frequently asked questions from contractors.

If your question isn’t here, send us a note. We’ll answer it directly.

Ask us anything
How much does it cost to work with Nexacraft?

Our service tiers start at $800/month for single-channel management and go up based on the number of campaigns we run for you. We publish our pricing tiers on the pricing page so you can see exactly what you’ll pay before getting on a call. Ad spend is paid directly to platforms (Google, Meta, etc.). We do not mark it up.

Do I have to sign a long-term contract?

No. Every engagement is month-to-month. You can cancel with 15 days notice for any reason. We earn the next month by performing in this one.

How long until I see results?

It depends on the channel. Google Ads can drive inquiries within the first week of launch. Local SEO typically takes 60–90 days to show meaningful ranking improvements. We’ll set realistic expectations during the discovery call based on your service area and competition.

Which marketing channels should I use?

It depends on your service area, your competition, your margin per job, and your current marketing setup. Some contractors are best served by Google Ads + Local SEO. Others get more from Facebook + classified posting. Our strategy consulting service exists specifically to help you make this decision before committing to anything.

What does monthly reporting actually look like?

A plain-English written report at the end of every month, sent via email. It covers: what campaigns ran, what they cost, what they delivered (leads, calls, inquiries), what we tested, what worked, what didn’t, and what we’re changing for next month. No dashboard logins required. No 40-page PDFs you won’t read.

How does Nexacraft compare to HomeAdvisor, Angi, or Thumbtack?

Those are lead resale platforms. They sell the same homeowner inquiry to multiple contractors. With us, every lead from your campaigns is yours alone. You also own the ad accounts, the keyword data, and any organic ranking growth.

Do you work outside the US?

No. We only work with home service businesses operating in the United States. Our playbooks, ad copy, keyword research, and platform expertise are all calibrated for US markets.

How does the onboarding process work?

After the discovery call, we send a proposal. Once you approve it, we collect access to your existing accounts (Google, Meta, GBP, etc.), do a full audit, build your campaign plan, set up tracking, write the ad copy, and launch. Typical timeline from contract to live campaigns is 5–7 business days.

How we work

No long-term traps. No surprise bills.

The three commitments behind every Nexacraft engagement.

  • Month-to-month

    No 6-month or 12-month contracts. Cancel anytime with 30 days’ notice. If we’re not earning our keep, you shouldn’t be locked in.

  • Transparent flat-fee pricing

    Every tier on our pricing page lists what you pay and what you get. No percentage-of-spend markups, no hidden fees, no “custom quote” gotchas.

  • Defined deliverables

    Each service page lists exactly what’s included and what isn’t. You always know what work happens each month and what reports you’ll get.

Let’s talk

Ready to get more customers through your door?

Tell us about your business on a 30-minute call. We'll show you what's possible, and whether we're the right fit.

Schedule a Strategy Call See pricing

No pitch. No pressure. Just a real conversation about your business.