Purpose and page plan
Define whether the work is a WordPress site, a reusable page template or a landing page for a specific service, offer or campaign.
01 / Build / WordPress & landing pages
WordPress websites and landing pages with a clear purpose.
Make content easier to manage or give one offer a focused place to land. We build around the updates your team needs to make and the action you want your visitors to take.
A content website and a campaign landing page solve different problems. WordPress can give your team reusable pages and editing control. A landing page keeps a visitor focused on one offer, with the supporting detail and inquiry route that offer needs.
What we can include
The work behind this service.
The final deliverables are confirmed in your project scope.
Content and layout
Structure the headline, service explanation, supporting information and next action. Agree the content and brand assets before development.
WordPress setup or templates
Configure the agreed theme components and content editing approach, or work within your existing WordPress setup where it is suitable.
Responsive page development
Build the layouts for desktop and mobile, with clear navigation for a content site or a focused path through a landing page.
Forms and measurement setup
Connect the agreed inquiry form and measurement tools. Define what counts as the important action and check the configured event where included.
Editing guidance and review
Check the page flow, links and forms. Explain the agreed editing process so your team knows how to make routine content updates.
Scope and fit
Make the right decision before work begins.
A useful starting point if…
- Your team needs to update content without rebuilding every page.
- You need a focused destination for an offer, launch or marketing campaign.
- You want a new page or template within an existing WordPress website.
What we agree separately
- Premium themes, plugins, hosting and other subscriptions are confirmed separately.
- Campaign management, advertising spend and ongoing conversion testing are separate services.
- Complex membership, ecommerce or multilingual requirements need a specific scope.
Let’s talk
Let’s talk about WordPress & landing pages.
Tell us what is in place, what needs to improve and who the work needs to serve.
How we work
From a clear brief to working detail.
The schedule and review points are agreed around the requirements.
- 01
Define
Choose the purpose
Agree the audience, offer and desired action, or the content your team needs to manage.
- 02
Structure
Plan the experience
Review the page content, layout and editing requirements before building.
- 03
Develop
Build and connect
Implement the agreed WordPress components or landing page, then connect forms and included measurement.
- 04
Review
Prepare to publish
Check the page and key actions, confirm final content and explain how updates will work.
Illustrative example
A focused page for a new service
A business introducing a service can send visitors to a page that explains that offer, answers the main questions and gives them one clear way to inquire. If it sits within WordPress, agreed content areas can remain editable after handover.
Example workflow or project approach. This is not a client case study or a promise of results.Packages & pricing
A clear starting point for your project.
Explore packages, deliverables and pricing for this service. Need something different? Request a custom quote.
Common questions
The detail before you decide.
Do I need WordPress for a landing page?
No. The right approach depends on your existing website, editing needs and campaign requirements. We can scope a page within WordPress or another suitable setup.
Can you work inside our current WordPress site?
We review the theme, plugins and editing setup first. If they are suitable, the work can be limited to the agreed pages or templates.
Is this the same as ongoing conversion optimization?
This service covers the agreed website or page build. Ongoing measurement and testing for marketing performance can be scoped through our landing pages and conversion optimization service.
Can we edit the page ourselves?
Where editing is part of the project, we define which content areas your team can change and provide guidance. Changes to layouts or custom functionality may require development support.