Service · Conversion
Custom landing pages built for paid campaigns, plus ongoing conversion rate optimization (CRO) for home service contractors, turn more ad clicks into booked jobs without spending more on ads.
What’s included
Single-page conversion-focused designs built for paid traffic. Mobile-first, with a Largest Contentful Paint target under 2 seconds (Core Web Vitals). Typical build timeline: 2–3 weeks. WordPress, Unbounce, or hosted (your call based on what fits your stack).
3–5 fields maximum per form (industry data: forms with 5 or fewer fields convert at roughly double the rate of longer forms). Multi-step flows where appropriate. Field-level analytics to spot abandonment hot spots.
CallScaler for smaller operations (around $50/month all-in) or CallRail and WhatConverts for larger multi-channel accounts ($45–$159/month). Dynamic number insertion on each landing page so every call ties back to the campaign that drove it.
Headlines, hero images, form fields, and CTA copy tested systematically. 95% statistical significance threshold before declaring a winner (most agencies call winners on noise). 4–6 tests in the first 90 days on a typical contractor page.
Hotjar or Microsoft Clarity setup (Clarity is free, Hotjar starts at $32/month). Click maps, scroll maps, and actual session recordings of real visitors. Identifies dead buttons, hidden CTAs, and where users drop off.
Conversion rate, cost per conversion, page-by-page performance, test results, recommendations for next month. The industry median landing page converts at 6.6% per the 2024 Unbounce benchmark. We tell you exactly where you stand against that, plain English, no vanity metrics.
Scope boundary
We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.
Honest note: Even strong ad campaigns struggle when landing pages create friction or unclear next steps. If you’re paying for ads but sending traffic to a generic homepage, fixing the landing page often has more impact than increasing the ad budget.
Honest fit check
How we’ll work together
Days 1–5
Review of existing pages, traffic data, form analytics, and call tracking. Identify the biggest conversion bottlenecks.
Weeks 2–3
Custom landing page design and build. Content, layout, CTAs, and forms tuned to the contractor buyer.
Week 4
Page goes live. Tracking and heat-mapping activated. Initial 14-day data-gathering phase.
Month 2+
A/B testing rolls out. Monthly tweaks based on real visitor behavior. Conversion rate compounds over time.
Pricing for this service
Single landing page: $1,200 one-time. Landing page set (3 to 5 pages for multiple services or campaigns): $3,000 one-time. Conversion Optimization retainer: $1,200/month (includes 1 new page per quarter plus ongoing testing). Conversion audit only (no build): $900.
A representative result
Plumbing contractor · Northeast US
Plumbing business was spending $3,200/month on Google Ads but converting only 2.1% of clicks. We audited their existing landing pages, rebuilt their primary emergency-service page around a simplified mobile-first form, added call tracking, and ran four A/B tests over 90 days. Conversion rate climbed to 8.4%, same ad spend, 4x the booked inquiries.
Representative of typical engagements. Individual results vary based on service area, competition, and budget.
Landing Page CR
4x improvement
Monthly Inquiries
Same ad spend
Common questions
Question not covered here? Send us a note, we’ll answer it directly.
Ask us anythingNo, we’re a marketing agency, not a web development shop. For multi-page websites, we partner with specialist developers who focus on contractor websites. If you need a new site built, we’ll happily refer you to a vetted partner. We focus on landing pages and conversion work specifically because that’s where most contractor websites lose the most money, broken conversion paths costing inquiries every week.
Designers build pages that look good. Conversion specialists build pages that book jobs. The difference is in the form structure, the CTAs, the trust signals, the load speed, the call tracking, the testing framework. A $500 designed page and a $1,500 conversion-optimized page look similar but convert very differently. The math works out in your favor on the second one almost every time.
Most clients running paid ads benefit significantly from conversion optimization. If your current conversion rate is below 5% on paid traffic, fixing it usually has a higher ROI than spending more on ads. We’ll tell you honestly on the call whether you need this or not.
WordPress with a lightweight builder (typically WPBakery, Elementor, or custom code depending on the page). For clients on other platforms (Unbounce, Instapage, ClickFunnels), we can work within those tools instead. You own the page. If we ever part ways, the page and all its history stays with you.
Typically 2–3 weeks from kickoff to launch. Week 1 is discovery and content. Week 2 is design and build. Week 3 is review, revisions, tracking setup, and launch. We can sometimes go faster for time-sensitive campaigns, but the standard timeline gives the best results.
For one-time builds: page is yours, we hand it off with documentation, and we’re available for hourly support if needed. For Conversion Optimization retainer clients: ongoing testing, new pages built quarterly, monthly reporting, continuous improvement.
Ready to start?
A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.
No pitch. No pressure. Just a real conversation about your business.
