Industry · Electrical Contractors

Electrician marketing built for two completely different markets.

Electrical work splits into two completely different markets: emergency repair (no power, sparking outlets, breaker failures) and project work (panel upgrades, EV chargers, whole-home rewires). Each needs its own campaign strategy, which is why specialized electrician marketing beats generic contractor marketing.

Most electrical engagements: $1,500–$3,500/month + ad spend

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  • Month-to-month services
  • Transparent pricing
  • No long-term contracts
  • Built for home service businesses
  • Experience

    Marketing experience dating back to 2009

  • Coverage

    Residential and commercial electrical campaigns

  • Specialty

    High-ticket job specialization (panels, EV chargers, rewires)

  • Terms

    Month-to-month, no long-term contracts

What matters most

What usually matters most for electrical marketing.

Electrical contractors operate in two parallel markets simultaneously. Generic agency campaigns try to serve both with the same approach, and underperform on both.

  • Residential vs commercial intent

    Residential searches (“electrician near me,” “outlet not working”) and commercial searches (“commercial electrical contractor,” “tenant improvement electrician”) are fundamentally different markets with different buyers, ticket sizes, and sales cycles. Mixing them in one campaign means low Quality Scores and wasted spend. We separate them from day one.

  • Permit and service-specific searches

    High-value electrical work involves permits: panel upgrades, EV charger installations, generator hookups, solar interconnects. Homeowners searching these specific services already know what they need and are evaluating quotes. Dedicated landing pages per service convert 3–5x better than a generic “electrician” landing page.

  • Higher-ticket service calls

    Average electrical service-call tickets run $250–$800, with project work (panel upgrades, EV chargers) in the $1,500–$8,000 range. That higher ticket justifies higher CPCs but also means more competitor scrutiny. Campaigns need clear margin math: cost per qualified lead vs likely job value vs close rate.

  • EV charger demand surge

    Residential EV charger installation is one of the fastest-growing electrical service categories in 2026. Federal tax credits, state rebates, and rising EV adoption have created sustained demand. Contractors who’ve set up dedicated EV charger landing pages with rebate calculators and brand-specific messaging (Tesla, ChargePoint, etc.) are capturing the bulk of this market.

Channels we use

Channels we use for electrical contractors.

Electrical rewards channel mix more than most trades because residential, commercial, and project work each have their own best-performing channels.

  • Primary channel

    Google Ads

    Search Ads segmented by intent (emergency repair vs project work), Local Services Ads for residential service calls, Performance Max for branded campaigns. Higher CPCs than plumbing/HVAC but offset by higher average ticket sizes.

    Learn more about Google Ads

  • Long-term foundation

    Local SEO

    Google Business Profile optimization plus service-specific pages: dedicated pages for panel upgrades, EV charger installation, generator installation, and other permit-driven services. Each service-specific page can rank independently for its keyword set.

    Learn more about Local SEO

  • Project work focus

    Facebook & Instagram

    Strong for high-ticket project work: EV chargers, panel upgrades, whole-home rewires, generator installs. Homeowner targeting by home age, value, and EV ownership signals. Less effective for emergency repair.

    Learn more about Facebook & Instagram

  • Channel mix planning

    Strategy & Consulting

    For electrical contractors splitting between residential service, commercial, and project work, getting the channel mix right is often more valuable than spending more on any one channel. Strategy engagements help allocate budget where it actually works for your business mix.

    Learn more about Strategy & Consulting

What we hear

Common electrical marketing problems we hear about.

These are the patterns we see most often when electrical contractors come to us frustrated with their current marketing.

  • “I’m getting tons of $80 service calls and no $5,000 panel jobs.” Keyword and intent mismatch. Generic “electrician” campaigns attract low-ticket service buyers. Restructuring around specific high-ticket services (panel upgrade, EV charger, generator) shifts the inquiry mix dramatically.
  • “My EV charger campaign isn’t converting.” Usually a landing page problem. Homeowners researching EV chargers want to see specific brands (Tesla Wall Connector, ChargePoint), pricing transparency, and tax credit information. Generic “we install EV chargers” pages convert at 1–2%; dedicated brand-specific pages convert at 5–8%.
  • “Commercial leads are too expensive to chase.” Commercial electrical has longer sales cycles and bigger contracts, but campaigns optimized for residential CPLs will look broken on commercial metrics. We separate commercial campaigns with longer attribution windows and different KPI structures.
  • “My competitors are winning the map pack.” Usually because they’ve invested in review velocity (especially Google reviews specifically mentioning “panel,” “EV charger,” or “rewire”), service-specific GBP optimization, and citation consistency over years. We can replicate the framework, but it’s a 6–12 month timeline.
  • “I can’t tell which marketing channel is producing my best jobs.” Almost always a call tracking and attribution problem. Every channel should have unique tracking numbers and conversion tracking wired into your CRM so you can see actual closed-job revenue by source, not just lead count.

Example electrical engagement

A typical 90-day electrical engagement.

6-truck residential electrical · Mid-size US metro

From service-call tire-kickers to higher-ticket project work.

A 6-truck residential electrical contractor came to us with a familiar problem: $7,500/month in Google Ads spend producing 90–110 leads/month, but average job size sitting at $185. The campaigns were optimized for “electrician near me”-style searches, which attract small service calls (outlet replacements, light fixture installs) and miss high-value project searchers.

We restructured around 4 dedicated service campaigns: emergency electrical, panel upgrades, EV charger installation, and generator installation. Each got its own ad groups, landing pages, and call tracking. Within 90 days: cost per qualified lead increased slightly ($45 → $62), but average job size grew from $185 to $850, and total monthly revenue from Google-sourced leads went from approximately $20K to $48K.

Illustrative example based on typical 90-day engagement patterns we see with electrical contractors. Individual results vary by service area, competition, and budget.

Average Job Size

$185 $850

4.6x higher

Monthly Revenue (Google)

$20K $48K

2.4x growth

EV Charger Lead Share

28%

New revenue stream

Industry FAQ

Questions we hear from Electrical contractors.

Do you work with electrical contractors of all sizes?

Our electrical clients are typically $400K–$10M in annual revenue with 3–30 trucks. We work with residential, commercial, and mixed contractors, though our campaigns and strategies are different for each. Below $400K, paid channel math typically doesn’t work for electrical because of higher CPCs.

What’s a realistic cost per lead for electrical?

Higher than plumbing/HVAC because of competition and intent value. Small markets typically see $35–$70 per qualified electrical lead, major metros $70–$150. For project work (panel upgrades, EV chargers), CPLs run $80–$200 but average ticket sizes justify it.

Should I focus on residential or commercial?

Depends on your operation. If you have field crews comfortable with both, we’ll typically lead with residential (faster cash flow, easier scaling) and add commercial as a slower-build secondary channel. If you’re primarily commercial, the marketing strategy changes significantly, longer sales cycles, fewer leads per month, much higher average contract values.

How do you handle EV charger campaigns specifically?

Brand-specific landing pages (Tesla Wall Connector, ChargePoint Home Flex, etc.), tax credit calculators, install timeline transparency, and dedicated keyword targeting around “EV charger installation [city]” queries. We also help with manufacturer certification listings (Tesla Certified Installer, etc.) which can be the highest-converting lead source.

Can you help with permit-driven service campaigns?

Yes. Generator installation, solar interconnect, panel upgrades, and EV chargers all involve permits and have specific search patterns. We build dedicated campaigns and content for each, including rebate calculators, permit timeline transparency, and brand-specific landing pages where applicable.

Ready to start?

Let’s talk about your Electrical business.

A 30-minute call to look at your specific market, your current marketing, and where the leverage is. We’ll tell you honestly whether we can help, and what we’d recommend either way.

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No pitch. No pressure. Just a real conversation about your business.