Service · Paid Social
A Facebook Ads agency that reaches homeowners in your service area before they call competitors. Paid social campaigns built to drive inquiries, not vanity clicks and useless engagement.
What’s included
Audience strategy across interest-based targeting, custom audiences from your customer list, and ZIP-radius geofencing. Conversions API (CAPI) installed alongside the Meta Pixel for accurate tracking on iOS where the pixel alone is now unreliable post iOS 14.5. Most contractor-focused agencies skip CAPI. We do not.
Static image ads, carousel ads, and basic video ad concepts written for the contractor buyer, not generic small-business templates. Typically 6–9 ad variations per campaign (3 hooks x 3 creatives), refreshed every 14–21 days to fight ad fatigue.
1% and 3% lookalike audiences built from your past customer list, tested in parallel against interest-based targeting in the first 30 days. Whichever audience produces the lower cost per lead gets the budget shift in month two.
Native Facebook and Instagram lead forms that capture inquiries without sending the user off-platform. 3–5 qualifying questions to filter junk leads (service interest, ZIP code, timeline). Instant lead notifications to your phone or CRM.
Four-segment retargeting structure: website visitors who did not inquire, video viewers at 75% completion or higher, form abandoners, and past customers for review or referral asks. These typically deliver the lowest cost per lead in the account.
Every 7 days: pause underperforming ads, expand winners, adjust audience budgets, monitor frequency to spot fatigue. Monthly written report covers cost per lead by audience, creative performance, and the test plan for next month. Looker Studio dashboard available for daily check-ins.
Scope boundary
We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.
Honest note: Facebook and Instagram campaigns often work best when paired with strong landing pages and fast lead follow-up. If your team can’t respond to leads within an hour during business hours, paid social will underperform regardless of how well the campaigns are built.
Honest fit check
How we’ll work together
Days 1–3
Review existing Meta Business setup, audience size, content assets, brand pages.
Days 4–10
Ad creative production, audience configuration, pixel verification, lead form build.
Weeks 2–4
Campaigns go live. Meta’s learning phase takes 7–10 days. Daily monitoring during this window.
Month 2+
Audience refinement, creative refresh every 3–4 weeks, retargeting layer activated, budget scaling.
Pricing for this service
$1,200/month base management fee. Ad spend paid directly to Meta. Most clients spend $1,000–$4,000/mo on ads depending on service area.
A representative result
Roofing contractor · Southeast US
Roofing company in Florida was getting sporadic leads from Google. We layered in a Facebook/Instagram campaign with strong before/after photos targeting homeowners in their 30-mile service radius. Within 60 days, paid social was delivering 60+ qualified inquiries/month at $22 per lead.
Representative of typical engagements. Individual results vary based on service area, competition, and budget.
Monthly Inquiries
4x volume
Cost per Lead
40% lower than industry avg
Common questions
Question not covered here? Send us a note, we’ll answer it directly.
Ask us anythingBoth work, for different reasons. Google catches people actively searching right now. Facebook/Instagram catches people who need your service eventually but aren’t searching today, that 80% of your market that Google never reaches. Best results come from running both channels together.
Most contractor clients spend $1,000–$4,000/month on paid social. Smaller markets and narrower audiences can work at $800. Larger metros usually need $2,500+ to escape Meta’s learning phase quickly.
Yes. This is the biggest variable in paid social success. Before/after photos, jobsite videos, team photos, finished work shots. We help you plan what to capture, but the actual content has to come from your business.
You do. We get added as an admin or advertiser. You can revoke our access anytime. All ad accounts, pixels, audiences, and historical data stay with your business.
Boosting is to advertising what a bicycle is to a truck. Boosted posts have minimal targeting, no conversion tracking, no audience segmentation, and no optimization framework. Real Meta advertising uses Ads Manager with audience layers, custom conversions, and proper attribution.
They’ve reduced precision, yes, but we mitigate this with Conversions API setup, first-party data from your customer list, and audience strategies that don’t rely on cross-app tracking. Most of our paid social campaigns are performing better in 2026 than they were in 2022, despite the privacy changes.
Ready to start?
A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.
No pitch. No pressure. Just a real conversation about your business.
