Service · Organic
A local SEO agency that ranks home service contractors for “near me” searches without paying for every click. We specialize in SEO for HVAC contractors, plumbers, electricians, roofers, landscapers, pest control, and other home service trades, with long-term organic visibility for your service area.
What’s included
All 22 GBP fields completed (categories, services, products, attributes, Q&A, holiday hours). Weekly Google Posts to signal active management. Geo-tagged photo uploads every 2 weeks. Most accounts fill only 60–70% of fields. The gap matters for rankings.
Title tags, meta descriptions, header structure, internal linking. LocalBusiness and Service schema markup. FAQ schema on key pages so Google’s AI Overviews can cite you (AI Overviews now appear in roughly 38% of local service queries, up from near zero in 2023).
Full audit using BrightLocal or Whitespark across 50+ directories. NAP consistency check, duplicate listing removal, missing citations built on high-authority sites (Yelp, BBB, Angi, supplier listings). Cleanup typically takes 6–12 weeks to complete.
2–3 location-and-service-specific pages per month, 800–1,200 words each. Examples: ‘Furnace repair in [Neighborhood]’ or ‘Emergency plumbing in [City].’ Each page targets a specific local intent keyword.
SMS and email templates for asking satisfied customers for Google reviews. Response templates for both 5-star and negative reviews. The industry benchmark for HVAC and plumbing top 3 rankings is 150–200 reviews. We help you build to that threshold.
Rank tracking for your top 20 keywords across your top 5 cities, month over month, now also including AI Overview citation tracking. Plus written context: what changed, why, and what we are working on next.
Scope boundary
We’re explicit about scope so there are no surprises. These items are outside this service. Some are covered by other services we offer, some are not.
Honest note: Local SEO usually takes longer than paid ads, especially in competitive metro areas. Most contractors see meaningful map-pack movement in 3–6 months, not 30 days. If you need leads next week, start with Google Ads and run Local SEO alongside it.
Honest fit check
How we’ll work together
Weeks 1–2
Technical SEO scan, GBP review, competitor analysis, keyword research, citation audit.
Weeks 3–6
On-page optimizations, GBP improvements, citation cleanup, schema implementation.
Month 2+
Ongoing service-area page creation, review acquisition, local link building.
Month 4+
Ranking gains compound. Adjust strategy based on what’s working in your specific market.
Pricing for this service
$800/month for single-location businesses. $1,500/month for multi-location or multi-service-area businesses. Includes everything, no add-on fees.
A representative result
Plumbing contractor · Midwest US
Single-location plumbing business was buried on page 3 for “plumber near me” and related searches. Cleaned up their GBP, fixed 40+ inconsistent citations, built out 14 service-area pages, and ran a structured review acquisition system. Reached top 3 for 8 of their 10 target keywords within 7 months.
Representative of typical engagements. Individual results vary based on service area, competition, and budget.
Keywords in top 3
80% top-3 rate
GBP calls/month
6.6x volume
Common questions
Question not covered here? Send us a note, we’ll answer it directly.
Ask us anythingRealistic expectation: meaningful movement at 60–90 days, strong results at 6–9 months, dominant local rankings at 12–18 months. SEO compounds. The work done in month 1 keeps paying off in month 12.
No, and any agency that does is lying. Google has 200+ ranking factors, several of which are completely outside our control (your review count, competitor activity, Google algorithm changes). What we guarantee is execution of the things that actually move rankings.
Local link building, yes, partnerships with local chambers of commerce, supplier relationships, sponsorships, local news features. We do NOT buy links, do guest posts on irrelevant blogs, or use private blog networks. Those tactics work for 6 months then crash your rankings.
Optional. Some clients want us to handle service-area landing pages (always include this), plus a monthly blog post. Others skip the blog. For most home service businesses, service-area pages drive 90% of SEO results, blogs are bonus.
Absolutely not. Fake reviews violate Google’s terms, hurt your business long-term, and we won’t touch them. We build systems to make it easy for your actual satisfied customers to leave reviews, SMS templates, follow-up sequences, branded review pages.
Your existing rankings stay (the on-page work is permanent), but they’ll slowly erode over 6–12 months as competitors keep working. SEO is maintenance work, not one-time. Most clients stay 12+ months because the math keeps working.
Ready to start?
A 30-minute call. We’ll look at your specific business and tell you honestly whether this service makes sense for you, or what we’d recommend instead.
No pitch. No pressure. Just a real conversation about your business.
