Clarity
Build relevant messages for the actual electrical work.
Industry · Electrical Contractors
Make your electrical services easier to find.
Residential repairs, commercial inquiries and planned installations have different buyers and decision paths. We organize the marketing around your actual services, supported area and project capacity.
Explore all contractor marketingCall handling & follow-up automation →
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Experience
Marketing experience dating back to 2009
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Coverage
US service areas, agreed around your team
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Specialty
A plan suited to your services and demand
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Terms
Monthly services with 30 days’ written cancellation notice
What matters most
What usually matters most for electrical marketing.
Four practical considerations shape the plan for your services, market and available team.
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Residential and commercial intent
Residential service calls and commercial projects involve different buyers and sales cycles. We distinguish those audiences in the campaign plan and reporting, so a longer commercial enquiry is not judged against the same expectations as an immediate residential repair.
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Service-specific information
Panel upgrades, EV chargers, generators and solar interconnects need useful service-specific information. Pages can explain the contractor's actual work, survey process and permitting responsibilities. Specific conversion improvements are measured rather than assumed.
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Project and service-call economics
Service calls and larger installations have different costs, margins and close rates. We review those economics with your team before setting acquisition targets. A larger job price alone does not justify a higher advertising budget.
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EV charger installation content
EV charger campaigns should explain supported equipment, site assessment and installation requirements. Incentives and manufacturer credentials are shown only when verified and current. We do not advertise an expired federal credit or assume every customer or installation qualifies for a rebate.
Channels we use
Channels we use for electrical contractors.
The starting mix depends on your goals, service area, account eligibility and budget. Each channel has a clear role and agreed scope.
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Primary channel
Google Ads
Search campaigns can separate residential repairs, commercial inquiries and installations. Responsive search ads can use call assets; Local Services Ads are assessed where eligible. Budgets are planned from your market and service economics rather than a fixed trade comparison.
Learn more about Google Ads -
Long-term foundation
Local SEO
Business-profile accuracy and useful pages for panels, EV chargers, generators and other supported work help people assess your offer. Local visibility is monitored over time without promising an independent ranking for every page.
Learn more about Local SEO -
Project work focus
Facebook & Instagram
Approved project photos and clear service explanations can support planned upgrades. We use targeting available in the account and assess qualified estimate requests. Financing, credentials and incentive claims require confirmation before they appear in an ad.
Learn more about Facebook & Instagram -
Channel mix planning
Strategy & Consulting
Strategy work can help a business allocate effort between residential, commercial and installation services. We define the audience, sales cycle, measurements and practical budget for each before recommending more spend.
Learn more about Strategy & Consulting
Ready to start?
Let’s talk about your electrical business.
A 30-minute call to look at your specific market, your current marketing, and where the leverage is. We’ll tell you honestly whether we can help, and what we’d recommend either way.
No pitch. No pressure. Just a real conversation about your business.
What we hear
Common electrical marketing problems we hear about.
These are the patterns we see most often when electrical contractors come to us frustrated with their current marketing.
- How do we reach the right service mix?
We compare search intent with the jobs you want to win, then separate appropriate service groups and content. The plan accounts for margin, qualification and crew capability rather than assuming every smaller service call is unhelpful.
- Why are charger inquiries not converting?
We review equipment information, survey and installation steps, page clarity and inquiry tracking. Any incentive, certification or brand claim must be verified. Testing determines which content improves qualified inquiries in your market.
- How should we assess commercial inquiries?
Commercial work may need a longer reporting window and different qualification criteria. We track meaningful project inquiries and sales stages separately, so residential lead-cost targets do not obscure the value or cost of commercial opportunities.
- How can we improve our local presence?
We review profile information, relevant service content and consistent business details. Customers are invited to leave honest reviews in their own words; prescribed review keywords and guaranteed ranking timelines are not part of the approach.
- Which sources produce useful projects?
We agree an attribution setup that connects sources with qualified inquiries, estimates and completed work where the tools support it. Call recording, customer-data transfers and follow-up need the appropriate notices, permissions and agreed access.
Planning the campaign
Explain the electrical service before the customer calls.
Repairs, panel upgrades and charger projects have different requirements. Review the supported services, credentials, service area and information needed to assess each inquiry.
Qualification
Ask the details needed for a useful next conversation.
Economics
Review acquisition costs against real project margins.
A planning example showing the work involved, not a reported client result.
Industry FAQ
Questions we hear from Electrical contractors.
Do you work with electrical contractors of all sizes?
We can scope work for residential, commercial or mixed electrical businesses. Suitability depends on services, geography, capacity and budget, rather than a fixed revenue threshold or fleet size.
What’s a realistic cost per lead for electrical?
Lead cost depends on market, service and the qualification definition. We review repairs and project work separately, then evaluate actual estimates, close rates and margin. Universal electrical lead-price ranges can be misleading.
Should I focus on residential or commercial?
That depends on your operation and goals. We review team capability, project capacity and sales-cycle length, then set a separate plan and useful measures for the audiences you want to reach.
How do you handle EV charger campaigns specifically?
We can create specific equipment and installation content, clear survey steps and relevant local campaigns. Manufacturer credentials and incentives must be checked before publication. Availability and eligibility are never assumed, and we do not provide tax advice.
Can you help with permit-driven service campaigns?
Yes, where those services are within your actual capability and agreed scope. Dedicated content can explain generators, solar interconnects, panels and chargers, including the need for a site survey and locally applicable permit requirements.