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Marketing for home service contractors

Marketing built for the next booked job.

Campaigns for HVAC, plumbing, roofing and other home service businesses. Connect search, paid advertising, local visibility and conversion work around your trade, service area and capacity to take on jobs.

Schedule a Strategy Call Get a Free Marketing Audit
  • Month-to-month services
  • Transparent pricing
  • No long-term contracts
  • Built around your business

Sample reporting layout; figures are illustrative.

Channels we manage for our clients

  • Google Ads
  • Meta Business
  • Local Services
  • Microsoft Ads
  • Yelp Ads
  • Craigslist

By the numbers

Combined delivery experience.

  • 800+

    Websites designed & built

  • 168

    Automations completed

  • 6,500+

    Campaigns delivered

  • 2009

    Marketing experience since

Combined delivery totals across Nexacraft and our development team.

What we do

Six services. One focus.

These six services focus on customer acquisition. We choose the channels and approach around your business, audience and market.

The contractor's marketing problem

You're great at the job. The marketing is the part that breaks.

A campaign can generate interest while the route from inquiry to booked work remains unclear. Calls, form submissions and follow-up need to reach a team that can respond.

For contractors, service area, seasonality, job economics and crew availability shape the plan. Advertising and page content should reflect the work the business can actually accept.

We review the offer, customer journey, available tracking and response process together. The starting point may be a focused campaign, clearer local information or a better connection between an inquiry and the next action.

Planning the campaign

Separate urgent repairs from planned replacements.

Review real service availability, peak-season capacity and the difference between repair, maintenance and installation inquiries.

01

Intent

Give repairs and replacement projects relevant messages and pages.

02

Response

Show real opening hours and route inquiries to the available team.

03

Measurement

Connect qualified inquiries and booked work where the data allows.

A planning example showing the work involved, not a reported client result.

Let’s talk

Ready to get more customers through your door?

Tell us about your business on a 30-minute call. We'll show you what's possible, and whether we're the right fit.

Schedule a Strategy Call See pricing

No pitch. No pressure. Just a real conversation about your business.

Why Nexacraft

Four things we do differently.

  • We work with businesses across industries.

    Our marketing experience includes home service businesses and other small businesses. Each campaign is planned around the market, customers and goals it needs to serve.

  • Transparent pricing and reporting.

    You see exactly what we charge, exactly what your ad spend is, and exactly what the campaigns delivered every month. No markup on ad spend. No vague reports.

  • No long-term contracts.

    Month-to-month engagements. Cancel any time with 30 days’ written notice. We earn the next month by performing in this one.

  • Direct access to your account team.

    Direct access to the team running your campaigns. Real phone, real email, real responses, not a ticketing system.

Our coverage

Built to serve home service contractors across the United States.

We’re not a regional shop. Our team has run customer acquisition campaigns in every US state across the four marketing channels that actually move the needle for home service businesses.

Read about how we work

Business markets we support

US

Dedicated home service guides

9

Marketing experience since

2009

Digital marketing services

6

Industries we serve

Home service businesses across the United States.

Nine trade guides explain relevant service, seasonal and customer-journey considerations. Your actual costs, customers and team capacity determine the plan.

How we work

Four steps from first call to first customer.

  1. Day 1

    Discovery call

    A 30-minute conversation about your business, service area, current marketing, and goals. No pitch. We listen first.

  2. Week 1

    Strategy & setup

    We build the campaign plan, set up tracking, write the ad copy, and configure everything. Typically 5–7 business days.

  3. Week 2+

    Launch & optimization

    Campaigns go live. We monitor daily, test variations, and adjust based on what's working.

  4. Ongoing

    Monthly reporting

    A clear report at the end of every month. What ran, what it cost, what it delivered, what we’re changing next month.

How we work

Clear commitments. Useful review points.

Your priority
Our approach
What you can review
Planning
A plan for your trade and market
Services, locations and priorities
Monthly terms
Month-to-month service
30 days’ written cancellation notice
Advertising costs
No markup on ad spend
Separate management and provider charges
Reporting
A written monthly review
Measured inquiries, completed work and next priorities
Follow-through
Clear responsibility for the next action
Inquiry routing and your team’s response process
Ownership
Your accounts remain yours
Access, handover and any separate support

Honest expectations

What we won’t promise.

Most agencies sell certainty they can’t deliver. We’d rather lose the sale than lose your trust. Here’s what we tell every contractor before they sign anything.

  • We won’t promise overnight results.

    Most campaigns take 60–90 days before performance stabilizes. The first month is data collection and optimization. Anyone telling you they’ll cut your CPL in half by week two is either lying or about to burn your budget.

  • We won’t guarantee specific lead counts.

    We control campaign quality. We don’t control your competition, your service area population, seasonal demand, or your own sales process. Any agency “guaranteeing” 50 leads per month is moving the goalposts on what counts as a lead.

  • We won’t pretend every channel works.

    Not every contractor needs Google Ads. Not every market supports Facebook lead-gen. Some businesses are better served by Local SEO alone, or even just classified ads. If a channel won’t move the needle for your situation, we’ll tell you, even if it’s on our service menu.

This is the conversation every reputable agency has with prospects in private. We just put it on the homepage.

What clients say

Real reviews from contractors and small business owners.

Selected client feedback from marketing engagements. We’ll point you to verified third-party reviews on Upwork and Freelancer on request.

  • We were spending money on Google Ads without really knowing what was working. Adil’s team rebuilt our campaigns, set up call tracking, and we have a clear picture now. Cost per lead dropped within the first 60 days.

    Israel

    Ecogreen AC Today Inc.

  • I had tried two other agencies before. Both locked me into a year contract and disappeared after the first month. Nexacraft is month-to-month and they actually respond. Refreshing.

    Fohr Louis

    Hilltop Capital LLC

  • What I appreciate most is the transparency. I see exactly what we’re spending on ads and exactly what they’re charging me. No markup games, no “trust us” reports.

    Hina

    Relizon Media

The Nexacraft Agency team
  • M Faizan Head of Performance & Tracking
  • Adil Zafar Founder & Lead Strategist
  • M Adnan Director of Operations

Meet the team

Built on years of hands-on contractor marketing experience.

Nexacraft Agency is operated by a small team providing websites, automation and digital marketing. We build the work around your business, customers and goals.

We operate as a remote team, with specialist collaborators where a project needs them. You have a named contact and a clear plan for the work and reporting.

  • Specialization. Your audience, understood
  • Transparency. Clear pricing, clear reporting
  • Results. Measured every month, against your goals

“Most contractors don’t need complicated marketing systems. They need reliable lead flow, clear reporting, honest communication, and campaigns that make financial sense for their market and budget. That’s how we approach every engagement.”

— Adil Zafar Founder & Lead Strategist

Learn more about the team

Common questions

Frequently asked questions from contractors.

If your question isn’t here, send us a note. We’ll answer it directly.

Ask us anything
How much does it cost to work with Nexacraft?

Our focused monthly marketing programs start at $800. Standalone services have their own prices and scopes; advertising spend and provider charges are separate. We publish our pricing tiers on the pricing page so you can see exactly what you’ll pay before getting on a call. Ad spend is paid directly to platforms (Google, Meta, etc.). We do not mark it up.

Do I have to sign a long-term contract?

No. Recurring marketing engagements are month-to-month. Website and automation projects have their own agreed scope and terms. You can cancel with 30 days’ written notice for any reason. We earn the next month by performing in this one.

How long until I see results?

It depends on the channel. Google Ads can drive inquiries within the first week of launch. Local SEO typically takes 60–90 days to show meaningful ranking improvements. We’ll set realistic expectations during the discovery call based on your service area and competition.

Which marketing channels should I use?

It depends on your service area, your competition, your margin per job, and your current marketing setup. Some contractors are best served by Google Ads + Local SEO. Others get more from Facebook + classified posting. Our strategy consulting service exists specifically to help you make this decision before committing to anything.

What does monthly reporting actually look like?

A plain-English written report at the end of every month, sent via email. It covers: what campaigns ran, what they cost, what they delivered (leads, calls, inquiries), what we tested, what worked, what didn’t, and what we’re changing for next month. No dashboard logins required. No 40-page PDFs you won’t read.

How does Nexacraft compare to HomeAdvisor, Angi, or Thumbtack?

Those are lead resale platforms. They sell the same homeowner inquiry to multiple contractors. With us, every lead from your campaigns is yours alone. You also own the ad accounts, the keyword data, and any organic ranking growth.

Do you work outside the US?

We work with businesses across industries. Our marketing operating experience is in US markets; market coverage, channel suitability and project requirements are agreed before work begins.

How does the onboarding process work?

After the discovery call, we send a proposal. Once you approve it, we collect access to your existing accounts (Google, Meta, GBP, etc.), do a full audit, build your campaign plan, set up tracking, write the ad copy, and launch. Typical timeline from contract to live campaigns is 5–7 business days.

How we work

No long-term traps. No surprise bills.

The three commitments behind every Nexacraft engagement.

  • Month-to-month

    No 6-month or 12-month contracts. Cancel anytime with 30 days’ notice. If we’re not earning our keep, you shouldn’t be locked in.

  • Transparent flat-fee pricing

    Every tier on our pricing page lists what you pay and what you get. No percentage-of-spend markups, no hidden fees, no “custom quote” gotchas.

  • Defined deliverables

    Each service page lists exactly what’s included and what isn’t. You always know what work happens each month and what reports you’ll get.