Offer
Explain recurring maintenance and project work separately.
Industry · Landscaping Businesses
Put your landscaping work in the right light.
Show what your business can create and care for. We distinguish maintenance from design and installation, using approved project content and a seasonal plan suited to your local climate and capacity.
Explore all contractor marketingCall handling & follow-up automation →
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Experience
Marketing experience dating back to 2009
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Coverage
US service areas, agreed around your team
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Specialty
A plan suited to your services and demand
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Terms
Monthly services with 30 days’ written cancellation notice
What matters most
What usually matters most for landscaping marketing.
Four practical considerations shape the plan for your services, market and available team.
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Local climate and seasonality
Landscaping seasons vary by climate and service. We use your demand history, route capacity and local conditions to plan budgets and offers. A national calendar or fixed percentage of annual spending will not fit every business.
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Recurring maintenance
Recurring maintenance and one-time work have different acquisition economics. We explain the actual service plan, frequency, price and cancellation terms, then assess customer retention and margin. Discounts are used only when approved and commercially sustainable.
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Your work, clearly presented
Approved photos and project stories help customers assess the quality and style of your work. Social campaigns can use that material alongside a clear offer and estimate route. We measure useful inquiries rather than assuming one format always performs best.
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Design and hardscaping projects
Patios, retaining walls, outdoor kitchens and design projects can need more detail and a longer decision process than routine maintenance. We give suitable projects their own content and qualification, with budgets based on your actual work and margins.
Channels we use
Channels we use for landscaping businesses.
The starting mix depends on your goals, service area, account eligibility and budget. Each channel has a clear role and agreed scope.
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Primary channel
Facebook & Instagram
Project photos, seasonal creative and clear offers can introduce maintenance or hardscaping. Campaigns use targeting available in the account and a useful inquiry objective, with approved image rights and follow-up responsibilities agreed in advance.
Learn more about Facebook & Instagram -
Intent capture
Google Ads
Search campaigns can address landscape design, patio installation, retaining walls or maintenance. Local Services Ads are considered only where the service and area are eligible. The channel mix follows market demand and measured inquiry quality.
Learn more about Google Ads -
Long-term foundation
Local SEO
Accurate business-profile information and useful pages for the services and locations you cover support local discovery. We can organize project photos and honest review requests without promising that a photo or review will produce a ranking increase.
Learn more about Local SEO -
Supplementary
Classified Ads
Permitted classified listings may supplement local outreach. We confirm sites, categories, service areas, fees and posting rules before launch, then assess whether the resulting inquiries fit your maintenance or project work.
Learn more about Classified Ads
Ready to start?
Let’s talk about your landscaping business.
A 30-minute call to look at your specific market, your current marketing, and where the leverage is. We’ll tell you honestly whether we can help, and what we’d recommend either way.
No pitch. No pressure. Just a real conversation about your business.
What we hear
Common landscaping marketing problems we hear about.
These are the patterns we see most often when landscaping businesses come to us frustrated with their current marketing.
- How should budgets change with demand?
We compare local demand, service mix and capacity across the year. Budgets can change with the season, but the timing and proportion follow your actual market rather than a fixed five-month national schedule.
- Why are social ads producing few inquiries?
We review the objective, creative, offer and landing page, then check how inquiries reach your team. Reporting separates engagement from qualified calls, forms and booked estimates.
- How do we distinguish maintenance and projects?
Maintenance and hardscaping often need different messages and detail. We give suitable services separate pages and campaign groups, then compare estimate quality and project value against their acquisition costs.
- How do we explain recurring care clearly?
We make the maintenance plan, visit frequency, price and commitment clear. Any recurring option is explained before a customer signs up, with one-time work and cancellation terms represented accurately.
- How can we improve our online presentation?
We review your content, business information and honest review collection alongside local competition. Consistent work can improve the presentation, but no fixed period or guaranteed ranking can be promised.
Planning the campaign
Distinguish recurring care from design and installation.
Maintenance customers and larger project buyers need different offers. Plan the seasonal message around the local climate, actual services and available crews.
Content
Use genuine project photography and clear service details.
Value
Review bookings, retention and actual delivery costs.
A planning example showing the work involved, not a reported client result.
Industry FAQ
Questions we hear from Landscaping contractors.
Do you work with both maintenance and design/install landscapers?
We assess maintenance, landscaping and hardscaping businesses by goals, service area, team capacity and budget. The scope can start with one useful service; fit does not depend on a fixed annual revenue or crew count.
What’s a realistic cost per lead for landscaping?
Lead costs vary by market, service and qualification. We compare maintenance and project inquiries separately, then assess booked estimates, close rates and margin against the agreed acquisition budget.
How do you handle the off-season?
We plan campaigns around your local climate, service demand and capacity. Preparing content, tracking and offers in advance is useful, but no national launch date or fixed annual budget split fits every landscaping market.
Can you help convert one-time customers into recurring contracts?
We can explain a maintenance plan clearly, with its frequency, price, commitment and cancellation terms. Suitable follow-up and approved introductory offers help customers compare recurring care with one-time work without hiding the conditions.
What about Facebook vs Google Ads priority?
The mix depends on your services and market. Search can address people already looking for a provider; social can introduce approved project photos and offers. We assess qualified inquiries and booked estimates rather than assuming either channel should always lead.